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    <loc>https://www.tideandink.com/blog/cornwall-social-media-guide</loc>
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    <lastmod>2025-09-10</lastmod>
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      <image:title>Blog - A Survival Guide to Social Media for the Cornish Business Owner - Make it stand out</image:title>
      <image:caption>You’ve Got This.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1757433538257-KQRW3XA8TP8Y5CX24ZLF/old-man-shirtless-waving.png</image:loc>
      <image:title>Blog - A Survival Guide to Social Media for the Cornish Business Owner - Make it stand out</image:title>
      <image:caption>Be You. You’re Customers Will Love it!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1757433010667-B5MMBWLRYC13R3O3N18N/boxer-fight-me.jpg</image:loc>
      <image:title>Blog - A Survival Guide to Social Media for the Cornish Business Owner - Make it stand out</image:title>
      <image:caption>Fight Me.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1757433193018-MD8BHBGGBO161D08LDJ1/cyber-monday.png</image:loc>
      <image:title>Blog - A Survival Guide to Social Media for the Cornish Business Owner - Make it stand out</image:title>
      <image:caption>Give Something Back to Your Audience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1757433742804-QAVG91KGN5BJVSWJN0LG/the-end-is-near.png</image:loc>
      <image:title>Blog - A Survival Guide to Social Media for the Cornish Business Owner - Make it stand out</image:title>
      <image:caption>Sometimes You’ve Just Got to Face the Music.</image:caption>
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  <url>
    <loc>https://www.tideandink.com/blog/social-media-management-cornwall</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-16</lastmod>
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      <image:title>Blog - Social Media Management Cornwall: Why Your Business Needs More Than ‘Post and Hope’ - Make it stand out</image:title>
      <image:caption>Tourists Googling things and dodging seagulls. A classic Cornish pastime.</image:caption>
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      <image:title>Blog - Social Media Management Cornwall: Why Your Business Needs More Than ‘Post and Hope’ - Make it stand out</image:title>
      <image:caption>Where your customers are when they Google ‘best places to eat near me’ — while you’re still faffing with hashtags.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/b9266250-42d2-4e4e-b36d-9493a2f1bc1d/cornwall-auntie-sue-social-media.jpg</image:loc>
      <image:title>Blog - Social Media Management Cornwall: Why Your Business Needs More Than ‘Post and Hope’ - Make it stand out</image:title>
      <image:caption>Auntie Sue will like your posts. The locals you need to reach? Not so much — unless you manage it properly.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1752235874281-PFDO4SWGC3OPIGPOT274/tamar-bridge-brunel-cornwall.jpg</image:loc>
      <image:title>Blog - Social Media Management Cornwall: Why Your Business Needs More Than ‘Post and Hope’ - Make it stand out</image:title>
      <image:caption>Cornwall. Land of beaches, bridges, and Facebook groups called ‘You Know You’re Cornish When…’.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/9480d75f-fae2-4e3f-9fd1-360f90353427/tide-and-ink-social-media-services-screenshot.jpg</image:loc>
      <image:title>Blog - Social Media Management Cornwall: Why Your Business Needs More Than ‘Post and Hope’ - Make it stand out</image:title>
      <image:caption>Good social media management isn’t witchcraft. It’s this.</image:caption>
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  <url>
    <loc>https://www.tideandink.com/blog/cornwall-website-design-seo-social-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/a3a7f6ab-0678-49c9-90fe-2107fc289366/falmout-penryn-river.JPG</image:loc>
      <image:title>Blog - How to Make Your Business Shine Online: Website Design, Local SEO &amp;amp; Content Support for Cornwall Creatives, Service Pros &amp;amp; Trades - Make it stand out</image:title>
      <image:caption>Running a business in Cornwall? You’ll need more than a pasty and a good pair of wellies to stand out online.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1751018101353-97C79G2RBXSMQE9JNBVU/artist-hands.jpg</image:loc>
      <image:title>Blog - How to Make Your Business Shine Online: Website Design, Local SEO &amp;amp; Content Support for Cornwall Creatives, Service Pros &amp;amp; Trades - Make it stand out</image:title>
      <image:caption>Your online space should be as beautiful as the things you make — minus the tech faff and jargon.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1751018538182-9JFPP7BEQY0KXKK6MGPG/strimmer-gardener.jpg</image:loc>
      <image:title>Blog - How to Make Your Business Shine Online: Website Design, Local SEO &amp;amp; Content Support for Cornwall Creatives, Service Pros &amp;amp; Trades - Make it stand out</image:title>
      <image:caption>Because no one became a service pro to spend their evenings battling hashtags and resizing profile pics.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - How to Make Your Business Shine Online: Website Design, Local SEO &amp;amp; Content Support for Cornwall Creatives, Service Pros &amp;amp; Trades - Make it stand out</image:title>
      <image:caption>When someone searches ‘good bloke to fix my fence near me’ — let’s make sure you show up.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - How to Make Your Business Shine Online: Website Design, Local SEO &amp;amp; Content Support for Cornwall Creatives, Service Pros &amp;amp; Trades - Make it stand out</image:title>
      <image:caption>When I’m not wrangling websites, you’ll find me wrangling bantams in the garden. They don’t do SEO, but they’re great company.</image:caption>
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  <url>
    <loc>https://www.tideandink.com/blog/cornish-sea-shanty-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/2916f3d5-6573-41c6-bc9d-93750855735a/shant-singers-pub-stage.jpg</image:loc>
      <image:title>Blog -  What Cornish Sea Shanties Can Teach You About Marketing (Yes, Really) - Make it stand out</image:title>
      <image:caption>Proof Cornwall knows how to tell a story — and sing it too. Marketing tip: if your content doesn’t make people stop, smile or hum along, it’s time to rethink it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/524e1d67-f724-4c29-8987-cf76dfc8e41b/sign-light-say-that-again.jpeg</image:loc>
      <image:title>Blog -  What Cornish Sea Shanties Can Teach You About Marketing (Yes, Really) - Make it stand out</image:title>
      <image:caption>When your messaging hits home, people remember it. Say it, say it well — and then say it again. That’s how you build a brand worth talking about.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1750173167588-N824M1WSGN9LPNJEB06B/reading-book-storytelling.jpg</image:loc>
      <image:title>Blog -  What Cornish Sea Shanties Can Teach You About Marketing (Yes, Really) - Make it stand out</image:title>
      <image:caption>Stories sell. Whether it’s your nan’s pasty recipe or your business journey, if you can tell it well, people will buy into it. No sea shanty required.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/f2e6c5f2-1034-4d60-86e7-afa113342e26/swanpool-june25.jpg</image:loc>
      <image:title>Blog -  What Cornish Sea Shanties Can Teach You About Marketing (Yes, Really) - Make it stand out</image:title>
      <image:caption>☀️ Looks like the Med, smells like chips. Cornwall proving once again you don’t need to go abroad for paradise — or for standout marketing ideas.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.tideandink.com/blog/stop-website-jargon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/8cb440fc-30ce-47d5-b6d0-0b44c15c8725/rotary-lawnmower-owners-manual.jpg</image:loc>
      <image:title>Blog - Why Your Brand Voice Shouldn’t Sound Like a Lawnmower Manual - Make it stand out</image:title>
      <image:caption>Boring. Boring. Boring.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/0c802271-3fa3-4234-a6ba-56a2a7049c69/woman-shouting-loudspeaker-illustration.jpeg</image:loc>
      <image:title>Blog - Why Your Brand Voice Shouldn’t Sound Like a Lawnmower Manual - Make it stand out</image:title>
      <image:caption>Establish your brand voice.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/d9fc0fec-b495-4987-9980-63093fdf8740/retro-robot-90s.jpg</image:loc>
      <image:title>Blog - Why Your Brand Voice Shouldn’t Sound Like a Lawnmower Manual - Make it stand out</image:title>
      <image:caption>Be human. Don’t sound like a corporate robot.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/dfeb3245-4905-4f0f-bece-27a800bc2102/small-business-owner-crafting-candles.jpg</image:loc>
      <image:title>Blog - Why Your Brand Voice Shouldn’t Sound Like a Lawnmower Manual - Make it stand out</image:title>
      <image:caption>Be proud to be small. Be you.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/71a57535-9ac8-4d4a-9211-388b61305ef6/front-view-business-people-meeting.jpg</image:loc>
      <image:title>Blog - Why Your Brand Voice Shouldn’t Sound Like a Lawnmower Manual - Make it stand out</image:title>
      <image:caption>Corporate jargon is as about as fun as trip to the dentist.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1747049518745-2G4946AOR6C13OKJ4H12/welcome-sign-green-background.jpg</image:loc>
      <image:title>Blog - Why Your Brand Voice Shouldn’t Sound Like a Lawnmower Manual - Make it stand out</image:title>
      <image:caption>Drop the formalities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/81e6abd0-519d-4ab6-9072-e3bc8feb798a/cornish-beach-lush-in-sand.jpeg</image:loc>
      <image:title>Blog - Why Your Brand Voice Shouldn’t Sound Like a Lawnmower Manual - Make it stand out</image:title>
      <image:caption>Use the language you would use speaking to your pards.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/ea81cf08-d782-4eb3-822e-d07f6e8f3a2f/friendly-energised-helpful-charming-female-student-say-hello-newcomers-waving-raised-palm-hey-hi-gesture-greeting-welcoming-happily-standing-orange-background-smiling-broadly.jpg</image:loc>
      <image:title>Blog - Why Your Brand Voice Shouldn’t Sound Like a Lawnmower Manual - Make it stand out</image:title>
      <image:caption>Humans rock. Be a human. Use YOUR voice.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tideandink.com/blog/why-your-business-needs-a-website</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/c0cfc379-f111-4636-b9c4-59a0adffbdef/imac-open-all-hours-website-tideandink.jpg</image:loc>
      <image:title>Blog - Why a Website Is Still the Most Important Tool in Your Business Toolbox - Make it stand out</image:title>
      <image:caption>Your website doesn’t sleep—even when you do.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/79508435-5ff5-413f-84d2-2d2403e342ea/cornish-fish-chips-website-analogy-tideandink.jpg</image:loc>
      <image:title>Blog - Why a Website Is Still the Most Important Tool in Your Business Toolbox - Make it stand out</image:title>
      <image:caption>You can’t serve fish and chips at 2am, but your website can answer questions while you sleep.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/e930855f-d647-4a36-9c0f-dcafcd2e6efa/google-logo-small-business-seo.jpg</image:loc>
      <image:title>Blog - Why a Website Is Still the Most Important Tool in Your Business Toolbox - Make it stand out</image:title>
      <image:caption>If your business isn’t on Google, does it even exist?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/e26dafe8-47c6-4239-a528-54c1b877c013/seo-graphic-tideandink-smallbiz-website.jpg</image:loc>
      <image:title>Blog - Why a Website Is Still the Most Important Tool in Your Business Toolbox - Make it stand out</image:title>
      <image:caption>SEO sounds like wizardry. But it’s really just smart words in smart places.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/f56b8343-221f-422c-9dfc-fd36b3b2ec74/funny-badger-email-enquiry-hotel.jpg</image:loc>
      <image:title>Blog - Why a Website Is Still the Most Important Tool in Your Business Toolbox - Make it stand out</image:title>
      <image:caption>This week’s most pressing enquiry. We’re still deciding if Bartholomew gets a room.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Why a Website Is Still the Most Important Tool in Your Business Toolbox - Make it stand out</image:title>
      <image:caption>Website first aid, without the drama. We’re here when you need us.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.tideandink.com/blog/terry-the-tortoise-social-media-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-24</lastmod>
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      <image:title>Blog - Terry the Tortoise and the Utterly Unsexy Secret to Social Media Success - Make it stand out</image:title>
      <image:caption>Deep thoughts with a dandelion. Just Terry, his sunglasses and the meaning of life.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/68707053-6a12-4a69-9209-6c2e804fa2bc/vintage-sign.jpeg</image:loc>
      <image:title>Blog - Terry the Tortoise and the Utterly Unsexy Secret to Social Media Success - Make it stand out</image:title>
      <image:caption>Just like a hostage negotiator, the key to successful customer relationships is building trust and rapport before making any demands.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/4da96c0d-c2d7-4201-b4ea-04bc411267f5/Tortoise-sunglasses.jpeg</image:loc>
      <image:title>Blog - Terry the Tortoise and the Utterly Unsexy Secret to Social Media Success - Make it stand out</image:title>
      <image:caption>Terry the Tortoise: slower than WiFi in the countryside but twice as cool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/023d0476-2776-4915-9448-bfce163f42d7/friday-coffee-mug.jpeg</image:loc>
      <image:title>Blog - Terry the Tortoise and the Utterly Unsexy Secret to Social Media Success - Make it stand out</image:title>
      <image:caption>Happy Friday! ☕ (But let’s be real—if this is your whole post, Terry the Tortoise is shaking his head in disappointment.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/9ef0cdff-cee5-47fd-a37e-55d52b07379c/stop-sign.jpeg</image:loc>
      <image:title>Blog - Terry the Tortoise and the Utterly Unsexy Secret to Social Media Success - Make it stand out</image:title>
      <image:caption>Most businesses fail not because their content isn’t good, but because they quit too soon.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tideandink.com/blog/why-your-website-matters-for-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1741617077767-58AUI2Q99H3RJ6LK5Y10/pasty-ingriedients.jpeg</image:loc>
      <image:title>Blog - How a Stunning Website Can Turn Your Small Business Into a Big Deal (No Jargon, Promise!)  - Make it stand out</image:title>
      <image:caption>A good website, just like a pasty needs solid, well combined ingriedients to work</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1741617597687-W3QQFKK951RZZ2VFM047/shop-front-clean.jpg</image:loc>
      <image:title>Blog - How a Stunning Website Can Turn Your Small Business Into a Big Deal (No Jargon, Promise!)  - Make it stand out</image:title>
      <image:caption>You wouldnt want your tradtional shop front looking old or tired. Your digital shopfront is no different.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/c08ff474-ae60-45e3-888d-6a7cf8fbb8c8/coffee-shop.jpeg</image:loc>
      <image:title>Blog - How a Stunning Website Can Turn Your Small Business Into a Big Deal (No Jargon, Promise!)  - Make it stand out</image:title>
      <image:caption>Make it look smooth and inviting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/55dc174e-ef11-4d2f-aa6d-27bf27c909d4/SEO-written-in-sand.jpeg</image:loc>
      <image:title>Blog - How a Stunning Website Can Turn Your Small Business Into a Big Deal (No Jargon, Promise!)  - Make it stand out</image:title>
      <image:caption>SEO is key and isn’t rocket science</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/4cd184f6-2ae3-49d9-9bb5-09b9376d48fc/call-to-action-button-click-here.jpeg</image:loc>
      <image:title>Blog - How a Stunning Website Can Turn Your Small Business Into a Big Deal (No Jargon, Promise!)  - Make it stand out</image:title>
      <image:caption>A Call To Action is imperative</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/6a67b626-1705-411f-b804-0e01bc5536ee/wrinkled-old-woman-holds-mobile-phone.jpg</image:loc>
      <image:title>Blog - How a Stunning Website Can Turn Your Small Business Into a Big Deal (No Jargon, Promise!)  - Make it stand out</image:title>
      <image:caption>Almost EVERYBODY has a mobile phone - even your dear old Nan</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/6e4aa8f0-3d1f-4e34-822b-3a32f2e0d77e/imac-tide-and-ink.png</image:loc>
      <image:title>Blog - How a Stunning Website Can Turn Your Small Business Into a Big Deal (No Jargon, Promise!)  - Make it stand out</image:title>
      <image:caption>Your website works 24/7 - it is the ultimate employee</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/282c5932-4958-4418-9441-9522b8b24b75/Laptop-beach.png</image:loc>
      <image:title>Blog - How a Stunning Website Can Turn Your Small Business Into a Big Deal (No Jargon, Promise!)  - Make it stand out</image:title>
      <image:caption>We love helping businesses</image:caption>
    </image:image>
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  <url>
    <loc>https://www.tideandink.com/blog/running-a-business-in-cornwall-highs-and-lows</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/9ef103e2-e5de-4a43-8664-e9f098eb5589/st+piran.jpg</image:loc>
      <image:title>Blog - The Highs and Lows of Running a Business in Cornwall - Make it stand out</image:title>
      <image:caption>The iconic coastline and St Piran flag of Cornwall</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1741193215486-JPX3QZTIGQFCW5X2C7MI/mousehole-harbour.jpg</image:loc>
      <image:title>Blog - The Highs and Lows of Running a Business in Cornwall - Make it stand out</image:title>
      <image:caption>The community spirit in Cornwall is a wonderful thing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1741193152948-1SSPDW023QW9WCGB7OPE/surfers-cornwall-beach.jpg</image:loc>
      <image:title>Blog - The Highs and Lows of Running a Business in Cornwall - Make it stand out</image:title>
      <image:caption>Make some calls. Fire out a few emails. Hit the surf.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1741192997980-SV5IGLH5OVFYS7BUS7RT/holiday-cottage-cornwall.jpg</image:loc>
      <image:title>Blog - The Highs and Lows of Running a Business in Cornwall - Make it stand out</image:title>
      <image:caption>Cornwall is known for its popularity as a tourist destination</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/21b82b45-2541-4046-bb4a-0456725cffcf/icecream-st.ives.jpg</image:loc>
      <image:title>Blog - The Highs and Lows of Running a Business in Cornwall - Make it stand out</image:title>
      <image:caption>Embrace the high season and prepare for the lows in Cornwall</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/669d78cd-b560-4f83-b390-cc2f198461ff/kernow-map-outline.png</image:loc>
      <image:title>Blog - The Highs and Lows of Running a Business in Cornwall - Make it stand out</image:title>
      <image:caption>Even in this digital age, Cornwall is somewhat far from the hustle bustle of city living</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1741192594337-ASQTQOI4GYZXBI4V91HK/cafe-scene.jpg</image:loc>
      <image:title>Blog - The Highs and Lows of Running a Business in Cornwall - Make it stand out</image:title>
      <image:caption>Great seasonal staff are worth their weight in gold. Look after the good ones!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1741192514961-5X54HCSMFNO07JIQLJ9X/Windy-beach.jpg</image:loc>
      <image:title>Blog - The Highs and Lows of Running a Business in Cornwall - Make it stand out</image:title>
      <image:caption>The weather in Cornwall. Friend and foe</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1741192378248-S28F2T80R320A7T1NX5B/Cafe-reflection.jpg</image:loc>
      <image:title>Blog - The Highs and Lows of Running a Business in Cornwall - Make it stand out</image:title>
      <image:caption>Running a business in Cornwall is a fantastic experience. It's challenging, but definitely worth it.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tideandink.com/blog/how-cornish-pasties-can-improve-your-content-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/73a8b046-c652-40d3-aaa9-35cc2bcd72a4/pasty.jpg</image:loc>
      <image:title>Blog - Want Better Content? Start with a Cornish Pasty. Seriously. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/56581c25-88bf-4c71-abf2-58cb5a74b6b6/engine-house.png</image:loc>
      <image:title>Blog - Want Better Content? Start with a Cornish Pasty. Seriously. - Make it stand out</image:title>
      <image:caption>Create content you can be proud of</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1738924022282-OS3595CWENVA8ZGLIZ97/toddler-crayons.png</image:loc>
      <image:title>Blog - Want Better Content? Start with a Cornish Pasty. Seriously. - Make it stand out</image:title>
      <image:caption>Elevate your content</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1614f222-c7f6-4546-ad19-92a71c8b3980/sleeping-person-getting-nap.jpg</image:loc>
      <image:title>Blog - Want Better Content? Start with a Cornish Pasty. Seriously. - Make it stand out</image:title>
      <image:caption>Don’t out your audience to sleep with boring content and superfluous filler</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1738924425853-JN5YWNMI21Z45R41GB23/alcoholic-drink.jpg</image:loc>
      <image:title>Blog - Want Better Content? Start with a Cornish Pasty. Seriously. - Make it stand out</image:title>
      <image:caption>Boring content can turn your audience away</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/cdd55805-c3d1-4f2e-b7db-8cd9d7121dcd/salt-bae.jpg</image:loc>
      <image:title>Blog - Want Better Content? Start with a Cornish Pasty. Seriously. - Make it stand out</image:title>
      <image:caption>The cherry on top</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tideandink.com/blog/social-media-posts-pizza-analogy-tips</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/136f4861-b6aa-488b-a682-a6daac27ace6/pepperoni-pizza-takeaway-box</image:loc>
      <image:title>Blog - Social Media Posts: Craft Them Like a Pizza, Serve Them Hot! - Make it stand out</image:title>
      <image:caption>Ensure your social media is as delicious as a fresh pepperoni pizza served in a takeaway box</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/e3748323-63ee-4cb6-9c02-958ddd1440c2/breadsticks-crumbly-slate-tile</image:loc>
      <image:title>Blog - Social Media Posts: Craft Them Like a Pizza, Serve Them Hot! - Make it stand out</image:title>
      <image:caption>Nobdy wants stale, crumbly breadsticks</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1737389398201-HBLD259WSY7VV8Y85B5W/sparklers-spelling-cool-dark</image:loc>
      <image:title>Blog - Social Media Posts: Craft Them Like a Pizza, Serve Them Hot! - Make it stand out</image:title>
      <image:caption>Be cool in your offerings like these guys</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1737389580794-WD578XBBFIBYE43SXJAE/cornetto-ice-cream-cone-strawberry</image:loc>
      <image:title>Blog - Social Media Posts: Craft Them Like a Pizza, Serve Them Hot! - Make it stand out</image:title>
      <image:caption>Choose images that standout</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/3beace15-cd46-42c0-8175-e3145e3d005f/click-here-CTA-button</image:loc>
      <image:title>Blog - Social Media Posts: Craft Them Like a Pizza, Serve Them Hot! - Make it stand out</image:title>
      <image:caption>Make your CTA clickable</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/a3a78969-f838-4328-abb2-60857386fdca/emoji-sunglasses-happy</image:loc>
      <image:title>Blog - Social Media Posts: Craft Them Like a Pizza, Serve Them Hot! - Make it stand out</image:title>
      <image:caption>A solid emoji or two won’t hurt</image:caption>
    </image:image>
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  <url>
    <loc>https://www.tideandink.com/blog/new-year-website-refresh-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/b1c18c39-6e15-4f9d-a885-e9051034e338/Refresh.jpg</image:loc>
      <image:title>Blog - New Year, Fresh Start: 5 Simple Steps to Refresh Your Website in 2025 - Make it stand out</image:title>
      <image:caption>A zesty refresh for 2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/fc2e4319-6884-40c7-bd8f-1cb9e9539a19/opalnest-page</image:loc>
      <image:title>Blog - New Year, Fresh Start: 5 Simple Steps to Refresh Your Website in 2025 - Make it stand out</image:title>
      <image:caption>Slick dynamic websites rule the waves on the web</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/3b1a8e66-84dc-4320-96e5-355035b152b4/wave-crash</image:loc>
      <image:title>Blog - New Year, Fresh Start: 5 Simple Steps to Refresh Your Website in 2025 - Make it stand out</image:title>
      <image:caption>Refresh your website with the power of a crashing wave</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/6d28b9be-a344-4ea4-a147-be8afa6d61b7/mobile-laptop-website</image:loc>
      <image:title>Blog - New Year, Fresh Start: 5 Simple Steps to Refresh Your Website in 2025 - Make it stand out</image:title>
      <image:caption>Optimised websites for both laptop and mobile are key</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1736154950949-5I4EL1M4MVQFW5GXKY4Y/mag.glass</image:loc>
      <image:title>Blog - New Year, Fresh Start: 5 Simple Steps to Refresh Your Website in 2025 - Make it stand out</image:title>
      <image:caption>Being thorough with SEO is vital for Google ranking</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1736154965627-811E9KOVIQVGL76Z1M2Z/tidy-desk-organised</image:loc>
      <image:title>Blog - New Year, Fresh Start: 5 Simple Steps to Refresh Your Website in 2025 - Make it stand out</image:title>
      <image:caption>Stay fresh for 2025 like an organised and tidy desk</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1736155171380-I612UQ4GNDW1YEK5NY0D/sprouting-seedling</image:loc>
      <image:title>Blog - New Year, Fresh Start: 5 Simple Steps to Refresh Your Website in 2025 - Make it stand out</image:title>
      <image:caption>Let’s grow in 2025</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tideandink.com/blog/ditch-very-for-impactful-writing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/2ecc55e8-2f73-4b71-b581-441bb5f724f2/turquoise-background-very-big-struck-through-red-cross-enormous-green-tick.jpg</image:loc>
      <image:title>Blog - Why 'Very' is the Villain of Your Vocabulary (And How to Beat It) - Make it stand out</image:title>
      <image:caption>There are so many exciting alternatives to the word ‘very’</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/f2b8e102-d7e7-454f-964c-8de3671f6f2e/unsplash-image-bsoYQJVoh0Y.jpg</image:loc>
      <image:title>Blog - Why 'Very' is the Villain of Your Vocabulary (And How to Beat It) - Make it stand out</image:title>
      <image:caption>Dust off the old dictionary</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1733936331512-3IYEM4BFP3OHN26XZZYW/white-door-get-the-creativity-flowing-stencil.jpg</image:loc>
      <image:title>Blog - Why 'Very' is the Villain of Your Vocabulary (And How to Beat It) - Make it stand out</image:title>
      <image:caption>Get the creativity flowing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/8a99739e-21b4-408a-b614-93f821bc8781/Very-crosshair.png</image:loc>
      <image:title>Blog - Why 'Very' is the Villain of Your Vocabulary (And How to Beat It) - Make it stand out</image:title>
      <image:caption>Discover how removing unnecessary words like "very" can transform your writing</image:caption>
    </image:image>
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  <url>
    <loc>https://www.tideandink.com/blog/small-business-website-tips</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/6d28b9be-a344-4ea4-a147-be8afa6d61b7/Screenshot+2024-11-27+125051.png</image:loc>
      <image:title>Blog - 5 Simple Steps to Make Your Small Business Website Unforgettable - Make it stand out</image:title>
      <image:caption>Responsive design in action! Your website should look just as stunning on mobile as it does on a laptop—just like ours.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1732712528502-YOPCPT83D6X5QZZG71ET/unsplash-image-Px3iBXV-4TU.jpg</image:loc>
      <image:title>Blog - 5 Simple Steps to Make Your Small Business Website Unforgettable - Make it stand out</image:title>
      <image:caption>First impressions count! A clutter-free, visually stunning homepage can turn casual visitors into loyal customers—make yours irresistible.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/9f3510dc-0083-489c-bb18-579eee0312d9/IMG_6941.jpeg</image:loc>
      <image:title>Blog - 5 Simple Steps to Make Your Small Business Website Unforgettable - Make it stand out</image:title>
      <image:caption>Navigation made simple.  Check out how user-friendly menus transform your mobile site into a seamless experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1732712886366-EMQJXMEMTN5CUSOXDYZA/unsplash-image-LUgHXvLe_kM.jpg</image:loc>
      <image:title>Blog - 5 Simple Steps to Make Your Small Business Website Unforgettable - Make it stand out</image:title>
      <image:caption>Did you know over 50% of users browse on their phones?  Make sure your site is optimized for the modern world.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1732713167153-R4T7ALREZ3F27DTYW6ZF/unsplash-image-34OTzkN-nuc.jpg</image:loc>
      <image:title>Blog - 5 Simple Steps to Make Your Small Business Website Unforgettable - Make it stand out</image:title>
      <image:caption>Fast and furious!  A speedy website isn’t just nice—it’s essential. Keep your audience engaged with lightning-fast load times.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/46789644-09d9-4b1e-a01c-30785384f61c/Untitled+design+%2819%29.png</image:loc>
      <image:title>Blog - 5 Simple Steps to Make Your Small Business Website Unforgettable - Make it stand out</image:title>
      <image:caption>Don’t make users guess—guide them!  Clear CTA buttons are the secret to more clicks and conversions.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tideandink.com/blog/boosting-your-local-presence-digital-strategies-for-cornwalls-small-businesses</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/21b82b45-2541-4046-bb4a-0456725cffcf/unsplash-image-71G4wT_RUnU.jpg</image:loc>
      <image:title>Blog - Boosting Your Local Presence: Digital Strategies for Cornwall’s Small Businesses - Make it stand out</image:title>
      <image:caption>Enjoying an ice cream in beautiful St. Ives</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1732117024621-DZ6PJV4J2E9326K950WD/unsplash-image-Q_HUQlTjZeU.jpg</image:loc>
      <image:title>Blog - Boosting Your Local Presence: Digital Strategies for Cornwall’s Small Businesses - Make it stand out</image:title>
      <image:caption>SEO is key to getting found by your perfect clients</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1732117121705-3BJBSLYV0605YFVXC0HM/unsplash-image-qvWnGmoTbik.jpg</image:loc>
      <image:title>Blog - Boosting Your Local Presence: Digital Strategies for Cornwall’s Small Businesses - Make it stand out</image:title>
      <image:caption>Engage with your local community</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1732118982690-PNZ1E77Y20MFY14IIRDS/unsplash-image-qYY3PvaJ-Ug.jpg</image:loc>
      <image:title>Blog - Boosting Your Local Presence: Digital Strategies for Cornwall’s Small Businesses - Make it stand out</image:title>
      <image:caption>Ensure the local community knows exactly what you do</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1732117353423-LQQ35FUKSZS5LJFPLSFG/unsplash-image-KzidBAES-uE.jpg</image:loc>
      <image:title>Blog - Boosting Your Local Presence: Digital Strategies for Cornwall’s Small Businesses - Make it stand out</image:title>
      <image:caption>An effective CTA makes the difference when it comes to paid ads</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66deeb898867a23f44a06bb6/1732118800841-RMZI4Z40SRACRGKHBUSE/unsplash-image--uHVRvDr7pg.jpg</image:loc>
      <image:title>Blog - Boosting Your Local Presence: Digital Strategies for Cornwall’s Small Businesses - Make it stand out</image:title>
      <image:caption>Be seen locally</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tideandink.com/blog/turning-mundane-into-magic-storytelling-tips</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-27</lastmod>
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